Brands are loving Taylor Swift's engagement. Do they need to calm down?

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Brands are loving Taylor Swift's engagement. Do they need to calm down?

npr.org/2025/08/27/nx-s1-5518860/taylor-swift-travis-kelce-engagement-brands-social-media

Companies from Pillsbury to Invisalign to Olipop are cheering — and trying to cash in on — the couple's engagement. Experts spoke to NPR about how brands can strike a better balance.
(Image credit: Ezra Shaw)

This story appeared on npr.org, 2025-08-27 18:16:08.