How the reality giant behind 'Big Brother' and 'MasterChef' is using AI to win on YouTube

businessinsider.com/banijay-entertainment-how-using-ai-moments-lab-to-boost-youtube-2025-9

Gordon Ramsey-starring "MasterChef" is one of the scripted hits from Banijay.
Fox/Getty Images
Banijay Entertainment is using the AI startup Moments Lab to expand its YouTube reach.
The company behind "Big Brother" uses AI to index content and make clips.
It wants to "100X" its social…

This story appeared on businessinsider.com, 2025-09-29 14:38:57.
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