A CEO accidentally gave a new project the same name as a famous OnlyFans model

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A CEO accidentally gave a new project the same name as a famous OnlyFans model — and quickly changed it

businessinsider.com/aella-name-inference-ceo-ai-startup-onlyfans-mixup-2025-11

Inference briefly named a new venture "Project AELLA." Its CEO, Sam Hogan, said he hadn't heard of OnlyFans model Aella "until today."
Illustration by Mateusz Slodkowski/SOPA Images/LightRocket via Getty Images
Inference rolled out an open-science CEO named "Project AELLA." The OnlyFans…

This story appeared on businessinsider.com, 2025-11-12 18:47:05.