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DTC bedding brand Parachute Home closes 19 stores: 'We overreached,' CEO says
businessinsider.com/parachute-home-quietly-closes-stores-as-dtc-strategy-struggles-2025-6
Parachute's Venice, California location remains open amid closures.
Courtesy of Parachute Home
Parachute Home is closing stores and shifting focus to e-commerce and retail partnerships.
The brand had 26 stores in 2024, but has shrunk its retail footprint to seven.
Parachute is one of…
This story appeared on businessinsider.com, 2025-06-24 09:38:01.