Does Nike need to look to the ’90s to make a comeback? Wall Street braces for potentially ‘painful’ earnings, awaits stock to bottom out

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Does Nike need to look to the ’90s to make a comeback? Wall Street braces for potentially ‘painful’ earnings, awaits stock to bottom out

marketwatch.com/story/does-nike-need-to-look-to-the-90s-to-make-a-comeback-wall-street-braces-for-potentially-painful-earnings-awaits-stock-to-bottom-out-f1bf8490

With Nike Inc.’s fourth-quarter results due on Thursday, some analysts say the company’s sluggish sales and stock price should reach the bottom soon — if not now, then in the months ahead — after struggling with competition, squeezed consumers and weaker sneaker demand over the past few…

This story appeared on marketwatch.com, 2025-06-25 20:14:00.