Nike Expected $3 Million In Sales — Air Jordan Made $126 Million In Year One And Became A Global Icon

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Nike Expected $3 Million In Sales — Air Jordan Made $126 Million In Year One And Became A Global Icon

benzinga.com/news/topics/25/07/46310670/nike-expected-3-million-in-sales-air-jordan-made-126-million-in-year-one-and-became-a-global-icon

Nike (NYSE:NKE) predicted Air Jordan would make only $3 million in sales over its first three to four years. Instead, the line brought in about $126 million in its first year. That breakout success vaulted NBA great Michael Jordan into retail legend and reshaped Nike's future.
Jordan…

This story appeared on benzinga.com, 2025-07-09 00:01:33.