Ikea’s new central London store has learned from ‘a lot of mistakes’ over 7 years—but it’s confident its inner-city debut will click with shoppers

fortune.com/europe/2025/05/01/ikea-central-london-city-store-oxford-street

When you enter Ikea’s freshly opened Oxford Street store, two things instantly meet your eye: a display of the company’s newest furniture line and some very bright colors.
The long-awaited store, which looked like a mega blue Frakta bag when in the works and was initially slated to open…

This story appeared on fortune.com, 2025-05-01 15:48:29.
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