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Publicis and IPG win Paramount’s media business
digiday.com/media-buying/publicis-and-ipg-win-paramounts-media-businessIn a surprise move that happened last week but news of broke last night, studio and TV company Paramount moved its media business to Publicis and Interpublic Group, dealing losses to WPP and Horizon Media, according to sources with knowledge of the business. Apparently the move was made…
This story appeared on digiday.com, 2025-06-04 18:59:29.