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Media Briefing: Economic uncertainty and brand safety jitters shadow publishers’ pitch at NewFronts
digiday.com/media/media-briefing-economic-uncertainty-and-brand-safety-jitters-shadow-publishers-pitch-at-newfronts
This week’s Media Briefing looks at news publishers’ pitch to the ad market at the IAB NewFronts, amid continuing challenges to get marketers to invest more ad dollars in news, and an uncertain economic environment.
News publishers gather at the IAB NewFronts event to urge marketers to…
This story appeared on digiday.com, 2025-05-08 04:01:00.