‘Trade Desk is the Spirit Airlines of the DSP world’: Overheard at the Digiday Programmatic Marketing Summit

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‘Trade Desk is the Spirit Airlines of the DSP world’: Overheard at the Digiday Programmatic Marketing Summit

digiday.com/marketing/trade-desk-is-the-spirit-airlines-of-the-dsp-world-overheard-at-the-digiday-programmatic-marketing-summit

For all the hubbub around Google’s return to third-party cookies in Chrome (for now), it seemed to be the last thing anyone wanted to talk about at the Digiday Programmatic Marketing Summit, which took place in Palm Springs, California, last week.
Instead, agency executives were more…

This story appeared on digiday.com, 2025-05-12 04:01:00.