More creators, less money: Creator economy expansion leaves mid-tier creators behind

digiday.com/marketing/more-creators-less-money-creator-economy-expansion-leaves-mid-tier-creators-behind

Despite record investment in the creator economy, not every creator is cashing in.
U.S. brands are expected to spend $13.7 billion on influencer marketing by 2027, according to eMarketer. It’s a cash grab, but the competition has outpaced brand budgets, according to agency execs. That…

This story appeared on digiday.com, 2025-07-11 04:01:00.
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