Brands are discovering their sales associates are among their most valuable influencers

digiday.com/marketing/brands-are-discovering-their-sales-associates-are-among-their-most-valuable-influencers

The story was first published by Digiday sibling Glossy.
On Aerie’s TikTok, where it has 292,000 followers, content filmed in-store is posted regularly. It’s part of a series called “Associate Picks,” through which the retailer features its associates’ latest favorite products. “We…

This story appeared on digiday.com, 2025-07-25 04:01:00.
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