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Influencers take bigger bite of ad pie as economic turmoil tightens budgets
japantimes.co.jp/business/2025/06/16/tech/influencer-marketing-global-ad-budgets
Brands increased investment in influencer partnerships by 49% in 2024 and content creators topped social media marketing budgets, taking up a quarter of total annual spending.
This story appeared on japantimes.co.jp, 2025-06-16 03:33:00.