From sidelines to spotlight: Esports events are putting creators center stage

digiday.com/media/from-sidelines-to-spotlight-esports-events-are-putting-creators-center-stage

In 2025, esports events are increasingly putting individual content creators front and center to keep both fans and brands interested.
Yesterday marked the opening ceremony of the Esports World Cup, the annual competitive gaming championship owned by the Saudi American government and…

This story appeared on digiday.com, 2025-07-11 04:01:00.
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