In Graphic Detail: How YouTube redrew the TV map

digiday.com/marketing/in-graphic-detail-how-youtube-redrew-the-tv-map

It’s upfront week, and YouTube’s influence looms large over every pitch and negotiation. No better moment to revisit how, over the past 20 years, it’s become the tip of the spear in the transformation of how people watch TV.
From mobile mainstay to living room fixture
Watching YouTube on…

This story appeared on digiday.com, 2025-05-13 04:01:00.
The Entire Business World on a Single Page. Free to Use →