The Human Touch In Modern-Day Customer Support: Striking The Perfect Balance

forbes.com/councils/forbestechcouncil/2025/05/28/the-human-touch-in-modern-day-customer-support-striking-the-perfect-balance

Hamed Mazrouei, Founder and CEO Vivant and Milagro.
Automated chatbots respond in milliseconds. Self-service portals are available 24/7. Sure, these tools may help with hold times, yet when a customer feels unheard, no algorithm or generative AI agent will be able to reverse frustration…

This story appeared on forbes.com, 2025-05-28 13:00:00.
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