Inside an Instagram meme empire's strategy to get in your DMs

businessinsider.com/inside-instagram-meme-empire-doing-things-strategy-dms-2025-5

Sam Graviet is the creative director of brand partnerships at Doing Things.
Josh Sears.
Instagram is in its sharing era.
Doing Things, a meme-focused media firm, is crafting videos to drive sharing in group chats and DMs.
Making videos shareable is all about focusing on "universal…

This story appeared on businessinsider.com, 2025-05-07 13:48:49.
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