Gen Z men are still obsessed with Pokémon cards—using ‘boy math’ to argue that they’ll beat Nvidia stock and the S&P 500. But there’s a catch

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Gen Z men are still obsessed with Pokémon cards—using ‘boy math’ to argue that they’ll beat Nvidia stock and the S&P 500. But there’s a catch

fortune.com/2025/07/12/gen-z-millenial-men-addicted-to-pokemon-sports-trading-cards-outbeat-sp-500-resell-ebay-investment-move

Pokémon and sports trading cards are outperforming the S&P 500 with upwards of 46% annual returns, and it’s driving mania among Gen Z and Millennial men to collect top cards. While most fans aren’t getting rich off a reselling side gig, there’s no sign the boom is letting up—especially…

This story appeared on fortune.com, 2025-07-12 08:03:00.