Forget Ferraris and Chanel—wealthy Gen Z are splashing out on kombucha and spin classes instead

fortune.com/2025/05/07/wealthy-gen-z-millennials-high-net-worth-ditching-luxury-shopping-life-experiences-health-travel

Wealthy Gen Z and millennial shoppers aren’t reaching for Hermès Birkins—they’re booking flights and taking boutique workout classes instead. For the next generation of affluent shoppers, a new report says “luxury is no longer just about what you own.”
Young people are no longer striving…

This story appeared on fortune.com, 2025-05-07 15:25:19.
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