Netflix co-CEO Ted Sarandos tells BI what he thinks of the HBO Max rebrand

businessinsider.com/netflix-ceo-ted-sarandos-said-hbo-max-return-makes-sense-2025-5

Netflix co-CEO Ted Sarandos.
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Netflix co-CEO Ted Sarandos gave a thumbs-up to Warner Bros. Discovery's return to HBO Max branding.
Sarandos said Netflix has a branding advantage in lacking legacy TV ties.
He previously expressed surprise at Warner Bros.…

This story appeared on businessinsider.com, 2025-05-15 13:15:20.
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