How one of TikTok's top earners pivoted to pop stardom

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How one of TikTok's top earners pivoted to pop stardom — and finally got taken seriously

businessinsider.com/addison-rae-album-rebrand-explained-2025-6

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The business of being Addison Rae was booming.
It was March 2021, and the then-20-year-old had recently become the world's top-earning TikTok star, dancing and lip-syncing her way to nearly 80 million followers and a vast portfolio of brand deals.…

This story appeared on businessinsider.com, 2025-06-07 09:43:01.