How brands like Staples, JanSport, Nuuly are targeting crucial Gen Z cohort in back-to-school period

digiday.com/marketing/how-brands-like-staples-jansport-nuuly-are-targeting-crucial-gen-z-cohort-in-back-to-school-period

The late summer back-to-school sales period has long been a vital one for brands like Old Navy, Amazon and Target hoping to capture the high school and college-age dollar.
This year, the National Retail Federation (NRF) calculated that total back-to-school spending — roughly spanning…

This story appeared on digiday.com, 2025-08-15 04:01:00.
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