Inside the Strategy That Helped This TikToker’s Brand Make $1 Million in 8 Minutes

inc.com/annabel-burba/pov-beauty-tiktok-strategy-mikayla-nogueira-sales/91191398

By making the most of Mikayla Nogueira’s more than 16 million followers, POV Beauty exceeded all expectations on launch day.

This story appeared on inc.com, 2025-06-13 11:00:00.
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