In the pitch for brand dollars, retail media networks turn to creators

digiday.com/marketing/in-the-pitch-for-brand-dollars-retail-media-networks-turn-to-creators

In the midst of the retail media network boom over the past two years, retailers including Walmart, Amazon and Target, have increasingly started trying to monetize their creator networks and affiliate programs, according to six agency retail media executives Digiday spoke with for this…

This story appeared on digiday.com, 2025-02-25 05:01:00.
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