Anheuser-Busch taps UFC’s Dana White for a new energy drink

edition.cnn.com/2025/05/28/food/dana-white-energy-drink-anheuser-busch

With beer sales flatlining, Anheuser-Busch is looking beyond hops and toward Ultimate Fighting Championship’s controversial boss Dana White to help them crack the growing energy drink category.
Launching nationwide Wednesday is Phorm Energy, the company’s newest energy drink. The…

This story appeared on edition.cnn.com, 2025-05-28 00:00:00.
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