The Latest Air Jordans? They’re Digital

nytimes.com/2025/06/07/business/dealbook/digital-sneakers.html

As the sneaker boom recedes, brands like Nike and Adidas are targeting younger audiences by meeting them where they are — in the virtual world of ‘Fortnite.’

This story appeared on nytimes.com, 2025-06-07 12:00:02.
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