Amazon AI Assistant Rufus Sees 149% Jump In Users

pymnts.com/artificial-intelligence-2/2025/amazon-ai-assistant-rufus-sees-149percent-jump-in-users

Amazon is introducing new features for its AI shopping assistant amid triple-digit user growth.




The updates to the company’s Rufus, announced Tuesday (Nov. 18), include enhancements to its knowledge of shopping category and product research and evaluation, and product search and…

This story appeared on pymnts.com, 2025-11-18 18:49:21.
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