Shoppers are trading down to store brands without even realizing it

nbcnews.com/business/consumer/shoppers-are-trading-private-label-store-brands-even-realizing-rcna215285

Most consumers rank private-label products’ quality as on par with national brands’, market researchers have found.

This story appeared on nbcnews.com, 2025-07-01 10:00:00.
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