Real estate CEO says the luxury industry is all about one thing: a ‘return on ego’

fortune.com/2025/10/29/darglobal-ziad-el-chaar-luxury-industry-real-estate-return-on-ego

For Ziad El Chaar, CEO of luxury developer DarGlobal, the future of the luxury industry isn’t measured purely in financial returns—it’s about emotional capital. While ROI is a return on investment, he said at the Fortune Global Forum in Riyadh on Monday, “In the luxury segment, we always…

This story appeared on fortune.com, 2025-10-29 10:03:00.
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