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Train a virtual dragon? Film studios turn to Roblox and other games to reach young fans
latimes.com/business/story/2025-06-17/studios-experiment-with-roblox-and-tiktok-to-get-young-people-into-the-movie-theater
Train a virtual dragon? Film studios turn to Roblox and other games to reach young fans
Surrounded by virtual cliffs and a cascading waterfall, dragon riders on Roblox’s massive online gaming platform immerse themselves in a memorable scene from “How to Train Your Dragon.”
In the…
This story appeared on latimes.com, 2025-06-17 10:00:00.