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Inside Sunnie, the Hello Sunshine spin-off Reese Witherspoon just cocreated with Gen Z
fastcompany.com/91355648/hello-sunshine-gen-z-focused-platform-sunnie
For brands, trying to reach Gen Z is hit or miss: New product launches can be lost to the ether just as easily as they can go viral. But failing to connect with the younger generation is no longer an option, and Reese Witherspoon’s Hello Sunshine knows it.
On June 18 at Cannes Lions…
This story appeared on fastcompany.com, 2025-06-24 11:01:00.