Pandora CEO says producing jewelry in America ‘simply won’t work’: ‘I can’t find that amount of talent that actually has this craft experience in the U.S.’

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Pandora CEO says producing jewelry in America ‘simply won’t work’: ‘I can’t find that amount of talent that actually has this craft experience in the U.S.’

fortune.com/2025/05/07/pandora-ceo-alexander-lacik-thailand-tariffs-us-supply-chain-increased-prices

Despite reciprocal tariffs on Thailand, where Copenhagen-based Pandora produces most of its jewelry, CEO Alexander Lacik said the company will not set up shop in the U.S. Pandora employs nearly 15,000 workers in Thailand and is unable to build a workforce of enough specialized employees…

This story appeared on fortune.com, 2025-05-07 17:07:51.