Vowel movement: Abrdn renames itself Aberdeen to remove ‘distractions’

theguardian.com/business/2025/mar/04/abrdn-renames-itself-aberdeen-uk-fund-manager

UK fund manager reverses 2021 rebrand that was criticised by brand expert as ‘ill thought-out’
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When the UK fund manager Aberdeen removed the vowels from its name four years ago, it prompted a wave of whimsical mickey-taking and caused its boss to accuse…

This story appeared on theguardian.com, 2025-03-04 10:16:00.
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