Are Diamonds Even a Luxury Anymore? De Beers Reckons With Price Plunge

wsj.com/business/retail/de-beers-diamonds-price-lab-grown-468b33ab

The brand made mined diamonds synonymous with love and devotion. Now the CEO decries what he calls a ‘huge con’ in lab-grown stones masquerading as precious.

This story appeared on wsj.com, 2025-07-17 01:00:00.
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