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Ad tech’s economy depends on float — and it’s getting pricier to keep it moving
digiday.com/marketing/ad-techs-economy-depends-on-float-and-its-getting-pricier-to-keep-it-moving
Ad tech has always lived in a world where money moves slower than the ads it sells. Everyone’s floating — fronting payments to publishers while waiting weeks, sometimes months, for agencies and advertisers to settle up. The cost of doing so is only rising.
Nearly six in 10 invoices (58%)…
This story appeared on digiday.com, 2025-10-28 04:01:00.