Ulta Beauty CEO says Gen Alpha prefers to shop IRL

businessinsider.com/ulta-beauty-gen-alpha-prefers-in-store-shopping-korean-beauty-2025-10

Gen Alpha shoppers are seeking IRL experiences.
Fly View Productions/Getty Images
Ulta CEO Kecia Steelman said Gen Alpha shoppers want in-store experiences.
Gen Alpha shoppers are the youngest demographic helping drive the global economy.
They're also big on Korean beauty and…

This story appeared on businessinsider.com, 2025-10-15 18:41:45.
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