Coca-Cola grants vote of confidence to WPP with Open X renewal

digiday.com/marketing/coca-cola-grants-vote-of-confidence-to-wpp-with-open-x-renewal

WPP has retained its account with Coca-Cola, one its largest clients, according to the global beverage giant’s chief marketing officer Manuel Arroyo.
Writing on LinkedIn, the CMO said Coca-Cola had renewed its partnership with WPP and credited it with delivering “significant value” to…

This story appeared on digiday.com, 2025-05-21 16:01:00.
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