Musk's X appoints 'king of virality' in bid to draw in younger users

bbc.com/news/articles/c78nnxv3lppo

Musk's X appoints 'king of virality' in bid to draw in younger users
Elon Musk has appointed a product developer responsible for several successful youth-focused social media apps to a senior role at X.
Nikita Bier has been made X's head of product three years after publicly suggesting…

This story appeared on bbc.com, 2025-07-01 13:09:46.
The Entire Business World on a Single Page. Free to Use →