Amazon seeks more grassroots adoption of its AI products, relying less on salespeople

businessinsider.com/aws-organic-growth-ai-apps-less-sales-effort-2025-9

AWS CEO Matt Garman
Amazon
AWS wants more organic growth of its AI apps, reducing reliance on sales teams.
AWS's Q Developer lags behind rivals, such as Cursor and Windsurf, in grassroots adoption.
AWS launched Kiro to attract self-serve developers.
Amazon Web Services wants its AI…

This story appeared on businessinsider.com, 2025-09-29 17:26:13.
The Entire Business World on a Single Page. Free to Use →