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Jony Ive kept design simple at Apple. He's now embracing his 'ornament era.'
businessinsider.com/jony-ive-ornament-era-design-apple-lovefrom-2025-5
Jony Ive with Apple CEO Tim Cook.
Getty Images
Jony Ive was known for delivering simple designs at Apple.
Ive said in a fireside chat that his design mantra at his new agency, LoveFrom, could be different.
His new chapter is shaping up to be his "ornament era."
Jony Ive is embracing his…
This story appeared on businessinsider.com, 2025-05-09 12:26:09.