‘You have to ruffle feathers’: a history of controversial jeans adverts

theguardian.com/fashion/2025/aug/09/you-have-to-ruffle-feathers-a-history-of-controversial-jeans-adverts

American Eagle’s Sydney Sweeney ad is the latest in a long line of provocative campaigns striving to ‘cut through’
There aren’t many advertising campaigns that elicit responses from the US president and vice-president, the senator Ted Cruz and the rappers Doja Cat and Lizzo. But the…

This story appeared on theguardian.com, 2025-08-09 09:00:04.
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