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The ‘hot dog vs. sandwich’ problem in AI advertising
digiday.com/media-buying/the-hot-dog-vs-sandwich-problem-in-ai-advertising
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The AI agents have come for programmatic advertising. And like AI’s invasion everywhere else, guardrails are needed. That’s especially true for an automated ad market that still struggles with an opaque supply chain.
Which is where Ad Context Protocol…
This story appeared on digiday.com, 2025-11-18 05:01:00.