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Howard Schultz says he 'did a cartwheel' when Starbucks CEO Niccol coined 'back to Starbucks' strategy
cnbc.com/2025/06/11/starbucks-howard-schultz-backs-ceo-brian-niccol.html
LAS VEGAS, NEV. — Former Starbucks CEO Howard Schultz said Wednesday that he "did a cartwheel" in his living room when current chief executive Brian Niccol first coined his "back to Starbucks" strategy.
The enthusiasm from the 71-year-old Starbucks chairman emeritus is a key stamp of…
This story appeared on cnbc.com, 2025-06-11 18:40:03.078000.