CMOs may be pulling back – just not from Amazon
digiday.com/marketing/cmos-may-be-pulling-back-just-not-from-amazon
Some companies just don’t lose – even when the market is in free fall. Amazon’s ads business is proof, cruising steadily while the broader market sputters in the face of economic drag.
That strain has already forced ad spend forecasts down as CMOs scramble to rework budgets and…
This story appeared on digiday.com, 2025-05-02 04:01:00.