CMOs may be pulling back – just not from Amazon

digiday.com/marketing/cmos-may-be-pulling-back-just-not-from-amazon

Some companies just don’t lose – even when the market is in free fall. Amazon’s ads business is proof, cruising steadily while the broader market sputters in the face of economic drag.
That strain has already forced ad spend forecasts down as CMOs scramble to rework budgets and…

This story appeared on digiday.com, 2025-05-02 04:01:00.
The Entire Business World on a Single Page. Free to Use →