Haier’s Sporty TV Push Highlights Lofty Ambitions

forbes.com/sites/paullamkin/2025/05/30/haiers-sporty-tv-push-highlights-lofty-ambitions

Chinese brand Haier, which started life back in the 1980s as a provincial refrigerator manufacturer, has established itself - in terms of market share at least - as one of the biggest brands in consumer tech.
In fact, Haier Europe - which is part of the recently re-branded Haier Smart…

This story appeared on forbes.com, 2025-05-30 14:09:20.
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