Engage Gen Z today, lead the market tomorrow

fortune.com/2025/02/28/gen-z-workforce-early-engagement

This commentary is from Everfi, a sponsor of the Fortune Impact Initiative 2024 conference. Ellen Patterson is president and co-CEO at Everfi and mother of three Gen Z children.
Gen Z is the first generation to grow up from birth with access to the internet and social media.

This story appeared on fortune.com, 2025-02-28 18:20:03.
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