Impossible Foods CEO says that plant-based meat made a big marketing mistake

businessinsider.com/impossible-foods-sales-consumption-decline-woke-2025-10

Impossible Foods CEO Peter McGuinness
Seth Wenig/AP
Impossible Foods CEO Peter McGuinness said alternative meat was sold the wrong way.
He said that plant-based food "became woke and partisan."
Partially as a result, the market for alternative meat has fallen.
Plant-based food is…

This story appeared on businessinsider.com, 2025-10-16 08:00:01.
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