Disney's spent 70 years funneling IP into its theme parks. Here's why it works

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Disney's spent 70 years funneling IP into its theme parks. Here's why it works

cnbc.com/2025/07/17/disney-ip-anchors-theme-parks.html

The "Happiest Place on Earth" turns 70 this week.
Disneyland, a pillar of the Anaheim, California, community since 1955, was a passion project of founder Walt Disney, a place where adults and their children could have fun together. It also served as a place where the longtime media…

This story appeared on cnbc.com, 2025-07-17 12:00:01.