Media Briefing: Step by step, publishers are building toward an agent-led ad business

digiday.com/media/media-briefing-step-by-step-publishers-are-building-toward-an-agent-led-ad-business

This Media Briefing covers the latest in media trends for Digiday+ members and is distributed over email every Thursday at 10 a.m. ET. More from the series →
This week’s Media Briefing looks at how publishers are laying the rails for agent-led buying. We look beyond the hype at the…

This story appeared on digiday.com, 2025-10-23 04:01:00.
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