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Brand advertisers find awareness-boosting niche for interactive and shoppable CTV formats
digiday.com/media-buying/brand-advertisers-find-awareness-boosting-niche-for-interactive-and-shoppable-ctv-formats
You’re likely to see more interactive ads on TV this autumn. As the critical holiday shopping season approaches, spending on interactive ads, including shoppable formats, is rising among both retail clients and non-endemic advertisers.
According to Matt Felder, vp of ad sales at streamer…
This story appeared on digiday.com, 2025-10-13 04:01:00.